Synapsy, from live to life. We celebrated one year of success with a special event at the Meravigli Gallery in Milan.

‘From live to life’. With this claim, Synapsy is sending a strong message to the events and communication world, and it does so by surprising th 150 guests who attended the party on the 12h of December 2019 at the Meravigli Gallery in Milan. An elegant location and three ad-hoc performances were the perfect frameworks to celebrate the success of the company in 2019.
Much like any other activity organised by Synapsy, the party aimed at getting to the heart of people by using emotions – marking a presence in their lives by getting them to take part in the daily life of the brand. And we hit the mark again.

Much like any other activity organised by Synapsy, the party aimed at getting to the heart of people by using emotions – marking a presence in their lives by getting them to take part in the daily life of the brand. And we hit the mark again.

Just to give you an idea of one of our activities – we organised an event for the launch of the H&M Capsule Collection by Moschino. A spectacular high-tech setup in pure 80s style: we set up three giant, futuristic Rubik’s cubes, and our guests became the real protagonists of the event by wearing the pieces from the collection and by getting pictures taken on the catwalk, in true Milanese fashion. The pictures, immediately posted on social media, were then simultaneously projected on the three cubes located in three of the main squares of the city.

“From January 2019 onwards, we have been so busy with so many intense projects. We literally haven’t had enough time to showcase them up until now”, said the agency through a public statement.

The agency is a young one, as are most of the staff. Synapsy was established in 2014, and it immediately marked its presence on the market by standing out with bravely innovative ideas. Synapsy frequently disrupted the status quo of the events industry, leading its clients through uncharted territory and surprising them with its creativity, standing out as a strong and original agency.

Three awards received at the 2019 Best Event Awards (BEA) can attest to this:

– Product/service launch category award with the Moschino and H&M event

– Special publisher’s award for the Best Growth Performance (watch the video here)

– Musical event category award with Rock The Castle

Getting the award for an event like ‘Rock The Castle’ is proof that Synapsy is not only a strong player in the corporate world but that it’s able to go beyond that, positioning itself as a relevant player for organising concerts with a new format, a highly interactive one. Once again, ‘From live to life’ has been our rallying cry. Rock The Castle was a three-day event at the Scaligero Castle, in Villafranca di Verona. The event took place in July of last year, and it was jointly organised by Vertigo and Synapsy. Twenty-five thousand people attended the concert, where high profile rock bands performed on stage.

Synapsy is also a leading voice in the live music events industry, having created the ‘Know You Can’ format for the launch of AXA’s new claim. The event was born as a celebratory event for employees, but it became viral on several media in a very short time. We were able to engage with different types of target audience as well as the City of Milan itself with a grand setup and an outstanding stage design.

Such an exponential growth in clients and requests forced us to reorganise in various offices, to optimise further the skills of the 26 ‘hearts’ who are an integral part of Synapsy’s brand identity. Our staff has been thoroughly selected and trained, which is a real plus in the events sector, and which also turned Synapsy into a well-known player on the market.

At the helm of this unstoppable, fast-growing machine is the founder Mr Davide Mazzucchelli (in the picture), who works tirelessly and is supported by a paramount first line of defence – the staff: Laura Dettori (Executive Director) – Arturo Vittorioso (Creative Director) – Marcello Boromei (Creative Director) – Alessandro Caldi (Executive Manager) – Paola Allione (Head of PM Dept.) – Massimo Franzoni (Head of Production) – Danilo Sandri (Artistic Director).

In the last couple of months, Synapsy has been able to set up extremely diversified events. From a€0.5 million in 2014, the company saw a bullish growth up to over € 7 million in 2019. This was also due to the creation of Synapsy Mice (established at the end of 2017), which led the group to a consolidated financial statement amounting to roughly € 11 million by the end of 2019.

For 2020, Synapsy wants to build on these achievements. We strive for high quality, and we want to give a boost to the unit working on special projects and music events formats, while also making strides in the digital and social communication worlds.

Many other ‘figures’ confirmed our success during these frantic months of hard work – which we kept doing in silence, and we could talk about many other figures at length. But there’s no time for it. These are the facts. In a market facing a downward trend, Synapsy is on the march to keep on creating high-value projects, while training new employees to be added to our staff, in order to keep on generating new value. As we say in our company: ‘The best outlook is always to look ahead’, even more so if you have an unconventional soul, which will lead you to success”, concludes the statement.

Written by: adcgroup.it