Much like any other activity organised by Synapsy, the party aimed at getting to the heart of people by using emotions – marking a presence in their lives by getting them to take part in the daily life of the brand. And we hit the mark again.
Just to give you an idea of one of our activities – we organised an event for the launch of the H&M Capsule Collection by Moschino. A spectacular high-tech setup in pure 80s style: we set up three giant, futuristic Rubik’s cubes, and our guests became the real protagonists of the event by wearing the pieces from the collection and by getting pictures taken on the catwalk, in true Milanese fashion. The pictures, immediately posted on social media, were then simultaneously projected on the three cubes located in three of the main squares of the city.
“From January 2019 onwards, we have been so busy with so many intense projects. We literally haven’t had enough time to showcase them up until now”, said the agency through a public statement.
The agency is a young one, as are most of the staff. Synapsy was established in 2014, and it immediately marked its presence on the market by standing out with bravely innovative ideas. Synapsy frequently disrupted the status quo of the events industry, leading its clients through uncharted territory and surprising them with its creativity, standing out as a strong and original agency.
Three awards received at the 2019 Best Event Awards (BEA) can attest to this:
– Product/service launch category award with the Moschino and H&M event
– Special publisher’s award for the Best Growth Performance (watch the video here)
– Musical event category award with Rock The Castle