Know You Can - Live

What initially started out as a corporate event to celebrate Axa’s latest brand promise – through an integrated and unconventional communication campaign – turned out to become a public event in the city of Milan. The aim was to sponsor Axa’s new brand promise – ‘Know You Can’. It started out as an event for the company’s employees, but it became a great concert in one of Milan’s most iconic squares.

Finalists from The Voice of Italy took to the square right before the headliner of the event – Gue Pequeno. An innovative and engaging way of showcasing the company’s sponsorship to the programme The Voice of Italy.